Prospect Overview
Deliverables
0
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Proposal Status
In Review
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Prospect
Savage Cat
Prepared by Pet Industry Resource
Planning Documents
4 docs
Design Influence Register
Influence set, synthesis direction, constraint register, and open decisions for brand and interface work.
DraftOpen →
Design System Specification
Color system, typography, iconography, packaging architecture, photography rule, and approval gates.
ProposedOpen →
Brand Audit
Site issues, brand gaps, opportunity map, strategic guardrails, and immediate actions based on the savagecatfood.com assessment.
DraftOpen →
Site Map
Buyer types, current vs. proposed site architecture, new page recommendations, and build priority for savagecatfood.com.
DraftOpen →
Design Concepts
6 concepts

Six homepage directions, one per design influence and one synthesis blend. All use the Savage Cat design system. Each reads distinctly from its source influence.

HP-01
Homepage: Maev Direction
Minimalist reframe. Zero ornament, oversized type, inverted value for freezer legibility. Portioning as the visual identity system.
In ProgressOpen →
HP-02
Homepage: Smalls Direction
SKU system architecture as the hero. Protein color lock front and center. Range navigable at six feet before a single word is read.
In ProgressOpen →
HP-03
Homepage: Cat Person Direction
Quality ceiling and wordmark strategy. Custom mark as hero. Type system as the primary expressive vehicle. One written photographic rule.
In ProgressOpen →
HP-04
Homepage: Open Farm Direction
Proof as the primary visual system. The ingredient argument and exclusion list as hero content. Verifiable specifics over adjectives.
In ProgressOpen →
HP-05
Homepage: Butcher Craft Direction
Iconography and marks as the emotional core. Prey diagram, inspection stamp, and anatomical lettering. The core tension resolved through craft.
In ProgressOpen →
HP-06
Homepage: Synthesis Blend
All five influences combined: butcher-craft iconography, supplement-brand restraint, retail navigation system, ingredient argument, custom wordmark.
RecommendedOpen →